Home appliances cleaning has become a pain in the minds of many members of the public, their own Come on, afraid of washing is not clean; to find domestic companies, spend money afraid not enough "professional", hurt the machine. However, this year, more and more home appliance cleaning service brand began to get together market. In January of this year, the United States launched its investment in the home appliance depth of cleaning and maintenance on-site service, "the United States and the Washing House", in hood, washing machines, air conditioners, refrigerators and other household appliances cleaning and maintenance services. Subsequently, Suning Bangke announced the launch of a new cleaning brand "lion wash", the United States also launched the "Gome steward" to provide users with home appliances cleaning and other services.
Reporters in the United States to wash the home of WeChat on the public to see the letter, air-conditioning hang up 89 yuan, cleaning took 30 minutes to 40 minutes; air conditioning Guiji 139 yuan, 40 minutes to 60 minutes cleaning time; 40 minutes to 60 minutes ... ... all single-product cleaning and discount package price is very clear, with a video process of the service presentation, people Dayton feel "bright eyes." And similar to the United States, Suning, Gome's cleaning page describes the details of the service process and price. But careful comparison, the price difference is also obvious: to clean the hood, for example, the country the United States and 139 yuan; Suning 168 yuan; 169 US dollars.
Nevertheless, many people for the home appliance predators own cleaning brand or the performance of a great deal of interest. Miss Liu told reporters the public, now on the market hood cleaning generally concentrated in between 50 to 120 yuan, "the kind of road 'guerrillas' may be 50 yuan on the line, but you do not worry; spend 100 yuan to find domestic companies It is not good to say that this money is worth it.
2012 appliance subsidy policy expires, the domestic appliance market into the winter, after the home appliance business, home appliance stores have to seek a new way out, and Internet companies to develop diversified business operations continue.
In Beijing, "one to like" Home Appliances Feng Wei, general manager of home services company, home appliance predators have cleaning the layout of the field, after all, in order to win over customers. "Home appliance brand recognition is high, the user is more trust, to promote the process and the user can build sticky, there will be a better channel."
"However, cleaning to support the team, and the need for many other capital investment, and this is, after all, relatively low frequency of service, so for these brands, the cleaning business may be difficult to become their profits, but increased costs.
So, now the United States as the representative of the "brand" and Suning, the United States and other "market sent", who can win the market? Feng Wei said: "brands have their own team, and Suning, Gome staff probably come from Social forces. "
China Household Electrical Appliances Service Association predicts that by 2020, China's home appliance service market will reach 1 trillion yuan. More and more cleaning brands jumped into this piece of blue ocean, but the industry is still a lack of uniform industry standards and practices.
"With the cleaning is not the same, cleaning appliances need to have some expertise and operational skills." Mr. public solution to their concerns. He said that although some of the current home appliance cleaning brands can rely on behind the "tree", "but an air conditioning in the end how long it takes, what steps are required" - a unified skills training system and industry norms to be established.